Peter has over 20 years of management experience in the advertising industry. As an ad executive, creative consultant and speaker, he has authored new models for business development strategies, developed branding campaigns, and helped structure numerous new business and organizational marketing efforts.
As a speaker, his popular programs include: Leave No Stone Unturned, a motivational program for all levels of business employees; Building Effective Community Messages, for non-profit and community organizations; Economic Gravity, a cause-marketing awareness building exercise; Edit2Win, a corporate communications improvement training program; The Mystery Of Water, a look at the new water economy and its role in economic development; and, Extra-Urban Population Migrations, the secrets of business development strategies.
Educated in English and Geology at the University of Illinois, his specialty in developing business growth strategies is complemented by his application of ecological modeling methods for understanding business environments. He has also pioneered a Zen-based strategic enlightenment business growth model, and a transactional decision-making model governing the evolution of trends in business management.
Successfully managed and authored branding and marketing campaigns, most recently: Face it Together for the Partnership for a Drug-Free Iowa; ThinkIowa for the Higher Education Initiative; SpeakOut4Kids for ISAIC; Think First Iowa for the Traumatic Injury Prevention Program at Iowa Health System; Making you the Towing Leader for Zips Truck Equipment; Feel the Harmony for Dunlieth Companies; Drugs Hurt Kids Campaign for the Drug Endangered Children's Alliance; and The Journey Starts Here for Silver Eagle Harley Davidson.
Peter serves as president and chair of the Partnership for a Drug-Free Iowa, as well as serving on Senator Grassley’s FIT Board, the IBF Board, IWC Board, CTPB Board and various advisory committees for the DNR and DOT.